Body Type

Body Type

Target’s vanity sizing reaches new lows

One of the worst offenders of sizing trickery is getting more extreme.

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Mikala Jamison
Aug 09, 2023
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I recently went to buy a pair of jeans at Target. I grabbed a few sizes to bring into the dressing room, because I know how American clothiers just love to keep us guessing and teetering on the verge of emotional collapse at try-on time.

My body has not shrunk since the last time I tried on Target jeans. The first pair I tried were a size down from the size I walked into Target wearing, and they were too big. The next size down still gapped in the back and bunched in the crotch. Out of sheer curiosity and bewilderment, I grabbed jeans four sizes smaller than my most-common size. They fit. Target vanity sized me to filth that day.

This is not an atypical experience, per a Twitter search:

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